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FRIBOURG DIGITAL

FRIBOURG CAPITAL

Bucharest

5-7 Dimitrie Pompeiu

T +40 (31) 620 3443

Chișinău

64 Sciusev St.

T +37 (32) 222 4782

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ELEFANT.RO

LOCATION

Bucharest, Romania

FOUNDED

2009

SHAREHOLDING

Majority Stake

WEBSITE

www.elefant.ro

GET STARTED

Elefant.ro started as a venture that aimed to capitalise on the growing e-commerce activity in the region. From an on-line retailer of books originally, the company has expanded into other categories such as toys and fashion while even more verticals are to follow. In a relatively short period of time, Elefant.ro managed to build one of the most trusted and recognisable brands in its area of operations by offering good customer service at a competitive prices. The business showed constant monthly and y-on-y growth in terms of the number of customers and

GROWTH MILESTONES

2016

The company raises 5.5m EUR in a Round B financing and welcomes a new investor “Emerging Europe Accession Fund Cooperatief U.A.” managed by Axxess Capital. elefant.md is launched in Republic of Moldova as the first regional expansion effort of the company.

2015

The pick-up point network reaches 15 locations. The web-site becomes fully responsive for desktop and mobile usage.

2014

Catalyst Romania, a fund managed by 3TS Capital Partners takes a minority stake through the first external round of financing. The company launches the first pick-up point and expands into a new distribution centre. A number of new categories are launched.

2013

The company became the market leader in online book sales and expanded into new categories such as clothing, footwear and accessories.

2012

The first new category has been launched – toys.

2010

The company is founded as an online book shop by Fribourg Capital and Mr. Dan Vidrascu.