Elefant.ro started as a venture that aimed to capitalise on the growing e-commerce activity in the region. From an on-line retailer of books originally, the company has expanded into other categories such as toys and fashion while even more verticals are to follow. In a relatively short period of time, Elefant.ro managed to build one of the most trusted and recognisable brands in its area of operations by offering good customer service at a competitive prices. The business showed constant monthly and y-on-y growth in terms of the number of customers and revenue.
|2010||Founded. Fribourg (GreenLight at the time) takes a majority stake.|
|2011||The launch of mass-market distribution.|
|2012||The platform gained a new design and the toys category has been launched. The BoA has been formed with the participation of notorious industry minds.|
|2013||A new management has been selected to supplement the team in order to achieve the new strategic growth targets.|