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IT is one of the key investment areas for the fund. We recognise the importance of this industry as its development underpins a country's technological, economic and social progress. Therefore, Fribourg Capital is a keen investor in ideas and teams that have the potential to generate good returns.
Elefant.ro
Location:
Bucharest, Romania
Founded:
2009
Shareholding:
majority stake

Elefant.ro started as a venture that aimed to capitalise on the growing e-commerce activity in the region. From an on-line retailer of books originally, the company has expanded into other categories such as toys and fashion while even more verticals are to follow. In a relatively short period of time, Elefant.ro managed to build one of the most trusted and recognisable brands in its area of operations by offering good customer service at a competitive prices. The business showed constant monthly and y-on-y growth in terms of the number of customers and revenue.

Growth Milestones
2010 The company is founded as an online book shop by Fribourg Capital and Mr. Dan Vidrascu.
2012 The first new category has been launched – toys.
2013 The company became the market leader in online book sales and expanded into new categories such as clothing, footwear and accessories.
2014 Catalyst Romania, a fund managed by 3TS Capital Partners takes a minority stake through the first external round of financing. The company launches the first pick-up point and expands into a new distribution centre. A number of new categories are launched.
2015 The pick-up point network reaches 15 locations. The web-site becomes fully responsive for desktop and mobile usage.
2016 The company raises 5.5m EUR in a Round B financing and welcomes a new investor “Emerging Europe Accession Fund Cooperatief U.A.” managed by Axxess Capital. elefant.md is launched in Republic of Moldova as the first regional expansion effort of the company.
Further reading:
Project's News

    elefant.ro now has the largest books warehouse in Romania

    10.09.2014 IN

    Starting with August 2014, elefant.ro has the largest books warehouse in Romania. With an area of approximately 3,000 square meters, it accommodates more than ... more

    Elefant.ro incepe sa vanda produse pentru copii

    18.06.2014 IN

    La 4 ani de la infiintare, elefant.ro, unul dintre marii retaileri online din Romania, lanseaza o noua categorie – Bebe&Copii – ce include produse de ingrijire pentru cei mici (absorbante, creme, lotiuni si altele), carucioa... more

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