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IT&C
IT is one of the key investment areas for the fund. We recognise the importance of this industry as its development underpins a country's technological, economic and social progress. Therefore, Fribourg Capital is a keen investor in ideas and teams that have the potential to generate good returns.
Elefant.ro
Location:
Bucharest, Romania
Founded:
2009
Shareholding:
majority stake

Elefant.ro started as a venture that aimed to capitalise on the growing e-commerce activity in the region. From an on-line retailer of books originally, the company has expanded into other categories such as toys and fashion while even more verticals are to follow. In a relatively short period of time, Elefant.ro managed to build one of the most trusted and recognisable brands in its area of operations by offering good customer service at a competitive prices. The business showed constant monthly and y-on-y growth in terms of the number of customers and revenue.

Growth Milestones
2010 Founded. Fribourg (GreenLight at the time) takes a majority stake.
2011 The launch of mass-market distribution.
2012 The platform gained a new design and the toys category has been launched. The BoA has been formed with the participation of notorious industry minds.
2013 A new management has been selected to supplement the team in order to achieve the new strategic growth targets.
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