Elefant.ro started as a venture that aimed to capitalise on the growing e-commerce activity in the region. From an on-line retailer of books originally, the company has expanded into other categories such as toys and fashion while even more verticals are to follow. In a relatively short period of time, Elefant.ro managed to build one of the most trusted and recognisable brands in its area of operations by offering good customer service at a competitive prices. The business showed constant monthly and y-on-y growth in terms of the number of customers and revenue.
|2010||The company is founded as an online book shop by Fribourg Capital and Mr. Dan Vidrascu.|
|2012||The first new category has been launched – toys.|
|2013||The company became the market leader in online book sales and expanded into new categories such as clothing, footwear and accessories.|
|2014||Catalyst Romania, a fund managed by 3TS Capital Partners takes a minority stake through the first external round of financing. The company launches the first pick-up point and expands into a new distribution centre. A number of new categories are launched.|
|2015||The pick-up point network reaches 15 locations. The web-site becomes fully responsive for desktop and mobile usage.|
|2016||The company raises 5.5m EUR in a Round B financing and welcomes a new investor “Emerging Europe Accession Fund Cooperatief U.A.” managed by Axxess Capital. elefant.md is launched in Republic of Moldova as the first regional expansion effort of the company.|