Elefant.ro started as a venture that aimed to capitalise on the
e-commerce activity in the region. From an on-line retailer of books
originally, the company has expanded into other categories such as toys
and fashion while even more verticals are to follow. In a relatively
short period of time, Elefant.ro managed to build one of the most
trusted and recognisable brands in its area of operations by offering
good customer service at a competitive prices. The business showed
constant monthly and y-on-y growth in terms of the number of customers
The company raises 5.5m EUR in a Round B financing and welcomes a new
investor “Emerging Europe Accession Fund Cooperatief U.A.” managed by
Axxess Capital. elefant.md is launched in Republic of Moldova as the
first regional expansion effort of the company.
The pick-up point network reaches 15 locations. The web-site becomes
fully responsive for desktop and mobile usage.
Catalyst Romania, a fund managed by 3TS Capital Partners takes a
minority stake through the first external round of financing. The
company launches the first pick-up point and expands into a new
distribution centre. A number of new categories are launched.
The company became the market leader in online book sales and expanded
into new categories such as clothing, footwear and accessories.
The first new category has been launched – toys.
The company is founded as an online book shop by Fribourg Capital and
Mr. Dan Vidrascu.